White-label tracking for agencies
Stop guessing whether your clients’ conversions are real.
Tracking implementation and audits for GTM, GA4 and ad-platform conversions, delivered under your brand, so your strategists can focus on the campaigns.
Example audit checklist
Form submission fires once per lead Pass
Booking event repeats on page refresh Fix
Google Ads count matches GA4 Review
Tags respect the visitor’s consent choicePass
Thank-you page sends a dataLayer event Missing
Which describes you?
Pick the path that fits and I’ll show you what’s relevant.
I run an agency
Your strategists build the campaigns but don’t have time or depth for tracking. I handle audits and implementation under your brand.
I own a business
You’re spending on ads and want to know your leads and sales are tracked correctly. I audit and fix GA4, GTM and conversion tracking directly for you.
The gap inside most agencies
Strategists own the campaigns
Ads, creative and budgets are covered. Tracking is usually set up quickly and not revisited.
Nobody owns the data layer
Forms, bookings and checkouts break in ways that don’t show up in a dashboard until someone compares it to the CRM.
Bidding learns from the result
When conversions are missing or counted twice, automated bidding optimizes toward the wrong behavior.
What you hand off
Tracking audit
GTM, GA4 and conversion setup reviewed against what the business actually counts as a lead or sale.
GTM and GA4 implementation
Events, dataLayer and conversions for forms, landing pages and chat widgets, built cleanly and tested before anything goes live.
Ad-platform conversions
Google Ads and programmatic conversions connected to the events that matter, including enhanced conversions and remarketing data.
Documented handoff
A plain-language record of what was tracked and how, so your team can explain it to the client.
Server-side tagging and Google tag gateway setups are available when a project calls for them.
How it works
Step 1
Short scoping call
You tell me which client account and what looks wrong.
Step 2
Free audit of one account
I review it and send findings you can use or forward.
Step 3
Fix and test
I implement in the client’s GTM and GA4, testing every event in debug mode.
Step 4
Handoff
You receive the documentation. 5 business days
Case studies
Embedded checkout widget
Tracking sales inside a third-party widget
Problem. The client sold online through a third-party checkout widget embedded on its site. The widget ran in its own Tag Manager container, separate from the website’s, so the site’s tracking couldn’t see what happened inside it. Visits were recorded, but sales weren’t.
What I built. The widget’s container sent view item, add to cart and purchase events to the page using the postMessage method. A listener in the site’s container pushed them to the dataLayer. The purchase carried the order ID and transaction value.
Outcome. Conversions were tracked in Google Ads and in a programmatic advertising platform, so both could see real sales and their value.
Shopify stores, programmatic advertising
Tracking programmatic sales when the checkout can’t be edited
Problem. On Shopify’s basic plan, Tag Manager can’t be added to the checkout, and no ready-made app connects the store to DV360 and CM360. Programmatic campaigns couldn’t see purchases.
What I built. I installed the platform’s conversion tag and wrote JavaScript that captured the order ID, order value and currency at purchase and passed them to the tag.
Outcome. I tested the setup and supplied documented proof that the order ID, value and currency were reaching the programmatic platform correctly.
Appointment bookings, Drupal site
Tracking a booking that’s confirmed by email
Problem. A booking only counted once the customer clicked a confirmation link in an email, so returning visitors lost their original source.
What I built. I designed the tracking path and wrote the instructions for the client’s web developers to implement. The booking form saved each visitor’s Google Ads click ID, and the separate verification email carried UTM parameters identifying Google Ads as the original source. The confirmation was tracked in GA4 and imported into Google Ads.
Outcome. Confirmed bookings could be attributed to Google Ads.
A trained engineer who has spent 14+ years on tracking
I’ve implemented GTM, GA4 and conversion tracking inside real businesses, including multilingual sites, consent settings and form flows that standard plugins can’t handle.
I work behind the scenes in your client’s accounts and hand over setups that are tested and documented.
Questions agencies ask
Is it really white-label?
Yes. I work under your brand and my name stays off everything. All audits, GTM containers, and documentation carry your agency branding.
What access do you need?
Editor access to the client’s GTM container and GA4 property, and access to Google Ads where conversions are imported. Changes are planned and documented first.
How do you charge?
A fixed price for the Starter package and hourly rates for everything else, with an estimate before work starts. See the pricing page.
Do you install the cookie banner?
No. The banner, or consent platform, is installed and managed by you or your client, because it carries the legal responsibility. I configure the tags to respect whatever choices it records, and I test that they do.
Do you sign NDAs?
Yes. I’m happy to sign your agency’s NDA before I get access to any client account. If you don’t have one, send me what you normally use, or ask for a simple mutual one.
Do you work with Meta and other ad platforms?
Yes. My core work is Google Tag Manager, GA4, Google Ads and programmatic conversions. I also set up Meta pixel tracking regularly. Your strategists send me the base pixel ID, and I build and test the events from there. I can also set up X (Twitter) and LinkedIn conversions through their GTM templates. If a client uses another platform, tell me which one and I’ll let you know up front whether I can cover it.
What happens if you’re unavailable?
Everything I build is documented in plain language: what each tag and event does, where it fires, and how I tested it. The GTM container uses clear names and version notes, so another person can take over without me. For anything urgent, email me and I’ll tell you the same day when I can look at it.
What’s included, and what happens if I need something extra?
Each project starts with a defined scope: what will be audited or built, and how it will be tested. If you need something beyond that, I’ll quote it separately before I start, so there are no surprises on either side.
Send me one client account. I’ll tell you what’s broken.
The audit is free, and you keep the findings either way.