GOOGLE ANALYTICS CONSULTANT

We believe in taking a data-driven and evidence-based approach to marketing, which is why we highly recommend Google Analytics to businesses of all sizes. As one of the most popular analytics software in the world, Google Analytics is entirely free to use and easily integrates with other products by Google. This gives you unlimited access to all the data you need to refine and optimize your marketing campaigns to unlock the highest ROI possible.

With Google Analytics, you can explore the inner workings of your website. By gaining invaluable insights into its performance, you will be able to identify areas where your website works and where it falls short. But Google Analytics’ extensive reporting will also help you make improvements to make your website the best it can be.

Data collected by Google Analytics is done automatically, and is easy to apply to any website by pasting a simple tracking code into its structure. It works in real-time to give you accurate information on your performance at all times without delays so you can quickly implement new strategies without wasting time. With Google Analytics, you can easily get the answer to a number of questions you might have about your website, such as:

• How many visitors did it have over a set period?
• Is it optimized for use on mobile devices?
• What are the main sources of traffic to my website?
• Which marketing tactics are the most effective?
• What are my website’s most popular pages?
• How many sales have I generated from visitors?
• How quickly does my website load?
• What is the most popular piece of content on my website?

Better yet, users can create customized goals that tell Google what you want your website to achieve. These should be the most important, business-critical events you want to occur on your website, including email newsletter sign ups, purchases, lead form submissions etc. There are four types of goal that can be tracked: URL destination, visit duration, pages/visit, and event goals.

Interpreting Google Analytics data can be confusing even for the experienced, which is where we come in. We can help you make sense of the statistics by filtering only the important bits of the reports. Our expert Google Analytics consulting service can then translate this data into measurable and achievable steps you can take to maximize your website’s performance and achieve higher revenue and ROI.

What is the purpose of Google Analytics?

As one of the world’s most popular digital analytics software, Google Analytics can provide businesses with the data needed to make informed decisions and beat their competition. Every business needs to have an online presence, and Google Analytics tracks every aspect of your website’s performance in one package. There are plenty of reasons to use Google Analytics and what it can do for your business:

1. Cost-effective insights and reporting

Unlike most software vital for businesses, Google Analytics is completely free to use. There are no upfront or hidden costs, meaning it does not need to be considered in your overall budget. Instead, you can use the money you might have put aside for it into something equally valuable.

2. Automated data collection

Updating spreadsheets or other documents can quickly eat into time constraints, but Google Analytics does everything automatically. By adding the simplest piece of code to your website, you will have all the data Google Analytics tracks, including reports, without having to lift a finger.

3. Report customization

Businesses use Google Analytics data to achieve all kinds of goals. Thankfully, you won’t be presented with every piece of information in one gigantic report – unless you choose to, that is. With Google Analytics, you can effortlessly make custom reports, picking the metrics you want to see and choosing how it’s presented.

4. Cross-platform integration

Just like many of Google’s other services, Google Analytics has an easy-to-use interface that makes it simple to integrate with other tools you might be using. For example, Google Analytics works equally well on desktops and mobile devices, and seamlessly aligns with Google AdWords to also help you improve your ad campaigns.

5. In-depth reports

With Google Analytics, you can gain insights into just about anything you can imagine for your website. For example, audience data will tell you the age, gender, interests, devices, and locations of your visitors. Bounce rates can reveal problem areas that may explain why so many visitors leave after visiting just one page. It can also show you the most popular pages, which can inform what the best kind of content you need to produce to grow your traffic. Best of all, you can set and track goals within Google Analytics against many metrics, from purchases to downloads and newsletter subscriptions.